NEWS ABOUT BORBET.
Here you will find the latest news about the company and the BORBET brand.
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PERFORMANCE, DESIGN, INNOVATION: BORBET AT THE TIRE COLOGNE 2026
PERFORMANCE, DESIGN, INNOVATION: THE TIRE COLOGNE is the leading meeting point for the international tyre and wheel industry and, for BORBET as a globally active manufacturer of alloy wheels, the stage for groundbreaking innovations.

BORBET RANKS FIRST IN THE ‘TOP RECRUITING RANKING 2026’
Was macht einen guten Bewerbungsprozess aus? Schnelle Rückmeldungen, klare Abläufe und Gespräche auf Augenhöhe.
Genau diese Aspekte wurden auf Basis von Erfahrungsberichten von Bewerbern (m/w/d) im Top Recruiting Ranking 2026 von kununu und dem SZ Institut bewertet.
Genau diese Aspekte wurden auf Basis von Erfahrungsberichten von Bewerbern (m/w/d) im Top Recruiting Ranking 2026 von kununu und dem SZ Institut bewertet.

THE FUTURE DRIVES ON NEW IDEAS.
BORBET Alufelgen stehen für innovative Ansätze im Raddesign und in der Entwicklung für die Mobilität von morgen.

BORBET CONTINUES TO EXPAND ITS RANGE OF SERVICES AND PRODUCTS
The BORBET team is extending its opening hours for the spring season: the sales department can now be reached by telephone on weekdays from 8.00 am to 6.00 pm and on Saturdays from 9.00 am to 1.00 pm.
BORBET A WHEEL: THE EVERGREEN.

BORBET SETS THE COURSE FOR SUSTAINABLE GROWTH
BORBET is setting the course for sustainable growth and is systematically aligning the company with future market demands. In an industry environment that remains highly challenging, the light alloy wheel manufacturer is focusing on innovation, technological advancement and business stability.

BURKHARD PLETT ON THE PODCAST: FOCUS ON THE INDUSTRY’S CHALLENGES
Industry caught between energy, regulation and competition: Burkhard Plett assesses the current situation in the Headhunter Insights podcast.

EXPRESSIVE IN EVERY DETAIL: BORBET VTX FOR THE NEW KIA K4
The new Kia K4 stands for modern design and a sporty, elegant presence. With the BORBET VTX, this appearance is perfectly complemented on the road: the striking wheel design is now available in 8x18 inches for the Kia K4.

STATEMENT INSTEAD OF STANDARD: BORBET N FOR THE NEW VW T-ROC
With the BORBET N design, BORBET offers a perfectly shaped 10-spoke wheel that combines timeless elegance with clean lines. This makes it the perfect choice for the market launch of the new VW T-Roc.

SUCCESSFUL TRAINING: EIGHT YOUNG TALENTS START THEIR CAREERS AT BORBET.
Several trainees have successfully completed their apprenticeships at BORBET and are now strengthening the teams at the Hallenberg-Hesborn and Medebach sites. With these graduations, the company is underlining the importance of its own training programme and the long-term development of its own skilled workers.

A DEGREE WITH PROSPECTS: ELECTRONICS ENGINEER TRAINING AT BORBET THÜRINGEN.
Successfully completed and directly hired: Two young professionals are joining the maintenance team at BORBET Thüringen after completing their apprenticeships.

CAREER GUIDANCE OFFERS IN THE HSK
In 2026, BORBET will participate in the career exploration days at the HSK and Girls' Day, offering school pupils practical insights into various technical and commercial areas at its Hesborn and Medebach sites.
BORBET CWE & OPEL FRONTERA GRAVEL: IT’S A MATCH
At the Essen Motor Show, the 7.0 x 16-inch BORBET CWE demonstrates how well robust off-road performance and modern vehicle design go together. The sturdy alloy wheel is the ideal setup for the OPEL Frontera Gravel and demonstrates its strengths in terms of resilience and off-road style.
Image shows concept vehicle not available for sale.
Image shows concept vehicle not available for sale.
BORBET BOOTH AT THE ESSEN MOTOR SHOW 2025

WHEEL TRENDS ESSEN MOTOR SHOW 2025

BORBET AT THE ESSEN MOTOR SHOW 2025
Performance will once again be the name of the game at the Essen Motor Show 2025 from 28 November to 7 December. As a leading manufacturer of alloy wheels, BORBET will be presenting several world firsts.

BORBET AUSTRIA HAS BEEN HONOURED: ‘AUSTRIA'S BEST MANAGED COMPANIES 2025!
BORBET Austria is officially one of Austria's best-managed companies. The prestigious award from Deloitte Austria and Raiffeisenlandesbank Niederösterreich-Wien recognises the consistent strategic foresight, innovative strength and corporate culture that have characterised BORBET Austria for over 40 years.

BORBET NEW PRODUCTS AT THE ESSEN MOTOR SHOW 2025.
The Essen Motor Show, running from 28 November to 7 December, is the highlight of the year for all tuning fans and car experts. As a leading manufacturer of alloy wheels, BORBET will once again be presenting world premieres and two legendary wheel designs in new sizes.

BORBET BY FOR THE CUPRA TERRAMAR
The Cupra Terramar compact SUV reveals its agility at first glance. The BORBET BY is now recommended as the matching premium wheel for winter.

OBITUARY FOR OUR FOUNDER AND OWNER PETER WILHELM BORBET
BORBET CW7: THE OFF-ROAD WHEEL.

BORBET N IN NEW SIZE 7.5X17 INCHES.
Just in time for the winter season, the BORBET N wheel is available in a new size, 7.5x17 inches, in a wide variety of 5-hole versions.

STYLE AND VERSATILITY: BORBET WHEELS FOR THE BMW X3.
For anyone looking for the right alloy wheel for their BMW X3, BORBET offers a wide selection in a variety of sizes. For example, the BORBET CW3 in 9x20 and 10.5x20 inches with ABE approval for the standard tyres 255/45R20 and 285/40R20 in ‘sterling silver’ and ‘black glossy’.

BORBET N FOR XPENG P7 AND G9.
The Xpeng is an impressive smart tech explorer, and BORBET offers wheels that are available right from launch. The BORBET N wheel is now the ideal companion for the Xpeng P7 and Xpeng G9 – in colours that are perfect for winter use: glossy black, matt bronze and crystal silver.

BORBET FOCUSES ON PERSONALITY AND COMPETENCE IN CUSTOMER SERVICE.
Even in an increasingly digital world, BORBET continues to focus on customer contact, combining expert support with modern, online-based processes. This further strengthens the service and tailors it to the individual needs of customer groups.
